Category:
Website Design
Client:
Reelio
Duration:
3 weeks
Reelio is a high-end Framer template built for photographers, videographers, and commercial production studios that want a site with the same editorial polish as the work they put in front of clients.
(MY APPROACAH)
The approach was to structure Reelio like a studio that sells, not just shows. Services with starting prices, a transparent four-step process, custom quote tiers, FAQ, and testimonials sit alongside the portfolio — everything a brand needs to go from “nice work” to “send us a quote.” The content that changes most lives in the CMS, keeping the design untouched as the studio grows.
(VISION & INNOVATION)
The vision was a site with a real editorial point of view — closer to a fashion editorial than a default portfolio grid. Oversized statement headlines, a live clock and ticker details, quote interludes from the team, and case-study-style project pages give the template the cinematic, considered feel of the work it presents.
(CHALLENGES)
The main challenge was balancing editorial expression with commercial clarity. Big display typography and full-bleed imagery had to coexist with pricing tables, accordions, and a booking flow without either side feeling compromised. Keeping six CMS collections — projects, services, categories, team, blog, and legal — coherent across detail pages demanded a strict, reusable component system.
(PROBLEMS)
Most photography and film templates stop at showing images: no pricing, no process, and no path from admiration to enquiry. Case studies are usually static pages that break the moment a studio wants to add credits, locations, or new services. Reelio solves both — a portfolio structured around real case studies, with a fully CMS-driven sales layer built in.
(USER-CENTRIC DESIGN)
Every layout decision starts from the visitor’s mindset: an art buyer or brand scanning fast for proof of craft. Full-bleed imagery leads, copy stays short and confident, and pricing, process, and FAQ answer the practical questions before they’re asked — so the path from browsing the work to booking a call never breaks the editorial mood.
(USER NEEDS)
Studios need to update case studies, credits, service pricing, and articles constantly — without a designer on call. Their clients need to judge quality in seconds and know exactly what working together costs and looks like. Reelio serves both: a multi-collection CMS for the studio, and a clear proof-to-enquiry flow for the people they’re trying to win.
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